No AI, no high-tech, and a development cost of less than RMB 1,500, the 🔖”Is He Dead” app achieved a staggering 200-fold increase in paid downloads within just 48 hours. Analysts suggest that the app’s straightforward name perfectly resonated with young people’s fears of “dying alone,” leading to its rapid rise in popularity.
The app’s main function is that if a user fails to check in for two consecutive days, it automatically sends an email reminder to their designated emergency contact the next day. This is not just a gimmick; it directly addresses the needs of single individuals living alone. After interviewing several solitary friends, many expressed their appreciation for this feature and hoped that future updates could include practical functions like wills and farewell letters.
When we propose using technology to improve operations, suggest future product development projects, or apply for funding to develop products, we often hear statements like, “Without AI, don’t expect approval,” “Without AI, the product can’t succeed,” or “Without AI, you may not receive funding.” So, what is our ultimate goal? Is it to enhance user experience and efficiency, or is it simply to prove our understanding of AI?
🔖 “Is He Dead” is a Chinese transcription, not an official English name
Reference:
Hong Kong Economic Journal Link
沒有AI，沒有任何高科技，早期成本不到1500元，「死了麼」App在短短 48 小時內，付費下載量驟增約200倍，有分析指「死了麼」的直白名稱精準擊中擔心「孤獨死」的年輕人心理，因而爆紅。該App的主要功能是，若用戶連續兩日未有簽到，隔天便會自動向預設緊急聯絡人發送電郵提醒。這不僅僅是一個噱頭，它恰恰符合獨身獨居者的實際需求。在訪問了多位獨身獨居的朋友後，很多人表示認同這一功能，並希望該app未來能加入遺囑、告別信等更多實用功能。
當我們向公司提出利用科技改善營運的建議時、提出未來產品開發項目時、或在申請資助基金開發產品時，經常會聽到「沒有AI，就別奢望獲得批准」、「沒有AI，產品就無法成功」、「沒有AI，可能無法獲得資助」。其實，我們的最終目的到底是什麼？是提升用戶體驗和效率，還是單純想證明我們懂得AI？
參考資料來源:
信報 Link