瑰麗酒店集團（Rosewood Hotel Group）早前宣布推出全球性全薪性別中立育嬰假期政策：自今年 1 月 1 日起，全球辦公室及營運物業的合資格員工，均可享有 16 周全薪育嬰假。
🎯這不只是福利，更是戰略
當集團屢創佳績，其背後的員工政策是否關鍵因素？
🌟高回報的投資： 雖然 16 周全薪假會產生額外支出，但對比招募與培訓的成本，這筆投資能更有效地提升員工忠誠度。即使不是受惠員工，亦會為這個安排感到自豪。
🌟好僱主形象： 此舉無疑強化了「以人為本」的僱主品牌，成為吸引頂尖人才的有力籌碼。
🌟花多一些錢都值得： 這種關懷政策甚至直接為酒店品牌注入了感性溫度，讓消費者覺得在瑰麗的每一分消費，都包含了一份對勞動者的尊重與人性關懷。
📍 關於瑰麗酒店集團：
作為周大福集團旗下子公司，總部位於香港，近年發展迅速，旗下品牌涵蓋 Rosewood、新世界酒店、Asaya 及 Carlyle & Co.，版圖橫跨 26 國。旗下的「香港瑰麗酒店」更在 2025 年榮登全球最佳酒店。
參考資料: 瑰麗酒店集團 Link
Rosewood Hotel Group recently announced the launch of its global gender-neutral parental leave policy. Effective January 1st this year, eligible employees across its global corporate offices and operational properties are entitled to 16 weeks of fully paid parental leave.
🎯 More Than a Benefit—It’s a Strategy
As the Group continues to achieve record-breaking success, its progressive employee policies are undoubtedly a key driver behind the scenes.
🌟 High-ROI Strategy: While providing 16 weeks of paid leave incurs additional expenses, the investment significantly enhances employee loyalty—especially when compared to the high costs of recruitment and retraining. Even those not directly benefiting from the leave often feel a sense of pride in working for such an organization.
🌟 Strengthening Employer Branding: This move reinforces a “people-first” employer brand, serving as a powerful magnet for attracting top-tier global talent.
🌟 Justifying the Premium: This level of care injects an emotional warmth into the hotel brand. It gives consumers the sense that every dollar spent at a Rosewood supports a culture of respect and humanity toward its workforce.
📍 About Rosewood Hotel Group:
A subsidiary of the Hong Kong-based Chow Tai Fook Group, Rosewood has seen rapid global expansion. Its portfolio spans 26 countries and includes brands such as Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya, and the private members’ club Carlyle & Co. Notably, Rosewood Hong Kong was crowned the World’s 50 Best Hotel 2025 with the No.1 Ranking.
Reference: Rosewood Hotel Group Link