A new trend called GEO (Generative Engine Optimization) is emerging. In this practice, businesses pay GEO firms to use AI to generate massive amounts of professional-looking but factually unreliable content. The goal is to manipulate AI models so that when they answer consumer queries, they directly cite this unverified information, effectively “infecting” the AI’s output.
These GEO companies openly claim they can “infect” China’s 8 major AI platforms—including DeepSeek, Doubao, Ernie Bot (Wenxin Yiyan), Yuanbao, Kimi, Nano AI, Tongyi Qianwen, and Zhipu Qingyan—as well as 12 social media platforms such as Xiaohongshu, Douyin, and Zhihu.
When AI—a revolutionary tool of our era—becomes “severely infected” by low-quality, false, and profit-driven content, its original objectivity and neutrality will vanish. If the answers provided by AI can no longer be trusted, will this new era of search reach an abrupt end?
Reference:
Yahoo News Link
近來興起GEO (Generative Engine Optimization) 生成式引擎優化，即商家支付費用給 GEO 公司，利用 AI 大量生成看似專業、實則不盡不實的內容。目的是讓 AI 在回答消費者問題時，直接引用這些未經審查的資訊，令AI被「感染」。
這些GEO公司公然宣稱能有效「感染」中國8大主流AI平台，以及12家社交媒體平台，AI平台包括DeepSeek、豆包、文心一言、元寶、Kimi、納米AI、通義千問和智譜千言，社交媒體平台則有小紅書、抖音、知乎等。
當 AI 這個劃時代的工具，被大量低質、虛假、且受利益驅動的內容「嚴重感染」時，它原本的客觀與中立將不復存在。如果 AI 提供的答案不再可信，這個搜尋的新時代，會不會就此畫上句號？
參考資料來源:
Yahoo新聞 Link